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Tribute Sites

Tribute Tech + Crafted

Overview

Obit optimization 

Problem

Tribute Tech is ... 

Challenges & Constraints

  • Complex brand guidelines ... 

  • Sensitive topic for research 

  • Conflicting personas

Goals

  • Optimize the obit ... 

Learnings & My Experience

  • Persona spectrum 

My Role

Lead Designer

  • conducting user research & testing

  • creating design assets

  • implementing UCD strategy & practices for Balanced Team

  • collaborating with cross-functional teams on launch strategy

  • directing & mentoring junior designers

Team Members

Crafted Balanced Team of Product Manager, Designer and Engineers paired with the client Balanced Team (~6 total) 

Stakeholders & Departments

I'm a paragraph.

How Did We Do It?

1
Research
2
User Journey
3
Ideate & Sketch
4
Prototype & Test
5
Launch Strategy
6
Build & Release
1
Research

We conducted extensive interviews withTalentReef customers to gain a deeper understanding of their needs for creating job applications for different types of positions. The aim was to identify pain points and areas where improvements could be made to create a better applicant experience. In addition to talking to employers, TalentReef also reached out to job seekers to learn about their experiences completing online job applications. By identifying the challenges and friction points that candidates face when applying for jobs online, TalentReef was able to develop solutions that address the needs of both employers and job seekers.

2
User Journey

I'm a paragraph. Click here to add your own text and edit me. It's easy.

3
Ideate & Sketch

I'm a paragraph. Click here to add your own text and edit me. It's easy.

4
Prototype & Test

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

5
Launch Strategy

I'm a paragraph. Click here to add your own text and edit me. It's easy.

6
Build & Release

I'm a paragraph. Click here to add your own text and edit me. It's easy.

How Did It Perform?

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

Simone Woods

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

Nicole Yang

"Testimonials are a great way to showcase positive feedback you've received. Click to edit and add yours."

Calvin Smith

"Add a quote you would like to feature. Maybe it's a message from the founder or something that reflects your brand's character. Click to edit and add your own."

Deliverables

  • Competitive Analysis

  • User Personas

  • Generative Research Reports

  • User Journey

  • Design System Specs

  • Interactive Prototypes

  • Usability Test Reports

  • High Fidelity Mockups

  • Release Strategy and Content

Tools & Technology

  • Figma

  • Jira

  • Survey Monkey

  • Pendo

  • Material Design Library

  • Miro

  • Zoom

- See more of my work -

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